After an artificial intelligence-generated “actress” drew intense backlash from human actors, the character’s maker says it’s not meant to replace people. But many in Hollywood aren’t buying it.
It’s just the latest movie-industry feud over a technology that many creatives worry has stolen their work and could eventually replace them.
“Tilly Norwood” looks like a young woman with wavy brown hair and clear skin who, since February, has posted on Instagram much like any other Gen Z influencer. She’s pursuing an acting career — and recently posted about doing “screen tests” in hopes of landing a gig. But Tilly Norwood isn’t a real person, she’s AI-generated, created by Eline Van Der Velden, founder of AI startup Particle6, which says it creates “digital content” for film and TV.
In a recent post, AI Tilly bragged that “in 20 seconds I fought monsters, fled explosions, sold you a car, and nearly won an Oscar. All in a day’s work… literally! Find yourself an actress who can do it all,” along with the hashtag #AIActress.