The article argues that while AI can already handle tasks like camera tracking, highlight creation and basic commentary, it still can’t capture the emotional intuition that makes live sports feel alive. Automated production is great for small or lower-tier sports because it lowers costs and expands access, but top-level broadcasts rely on human directors who sense momentum, tension and the story unfolding in real time. AI can recognize events, but it can’t understand their meaning or feel the atmosphere that shapes how a moment should be shown. The most realistic future is a partnership: AI manages the technical workload while humans bring the instinct, creativity and emotional awareness that turn a match into a compelling story.
