I chose this claim because I kept seeing people online saying Vogue was using AI for their photoshoots, and honestly I didn’t know if it was real or just people being dramatic. So I looked it up, and Business of Fashion confirmed that Vogue Italia actually did publish covers and editorial images created with AI. It wasn’t just a rumor they really used it. And once I saw that, it made so much sense why everyone was arguing about it.
The article explains that Vogue said they were trying something “creative” and “experimental ” but people in the fashion industry had mixed reactions. Some thought it was cool, but a lot of people were upset because it takes opportunities away from real photographers, models, makeup artists basically the whole creative team that usually works on these shoots. And honestly, I get why people were mad. Fashion is supposed to be expressive and human, not computer generated. What stood out to me is how fast AI is showing up everywhere now even in big magazines like Vogue.
It kind of shows how the industry is changing, but also how complicated it is. Using AI might look “cool,” but it also raises questions about originality and whether brands are just trying to save money instead of paying real artists. So the claim is definitely true, and the reaction behind it shows why it became such a big deal online.
