Question

On Bluesky, the Like button is personal and doesn’t boost posts; to help spread content, you need to repost.

Answer 1

Bluesky operates differently than other social media platforms and states on their site: 

We want a future where you control what you see on social media. We aim to replace the conventional "master algorithm," controlled by a single company, with an open and diverse "marketplace of algorithms." 

However, it is hard to determine exactly how likes and reposts affect the algorithm. Therefore, the claim will be rated as 'no available information.' 

https://bsky.social/about/blog/3-30-2023-algorithmic-choice

Answer 2

The claim here is true but there’s also more information about the algorithm. The like button allows the algorithm to understand your likes and interests to suggest posts related to what you’ve liked but it also helps to boost posts in feeds. The way to discover posts is through sharing, following, replying, reposting, and using keywords or hashtags. According to the Bluesky website there’s many different ways you can boost posts and change what posts you see. You can also create or be a part of a feed that focuses on your interests such as a Taylor Swift feed, follow live sports, or artists. You can always add or remove feeds and you can even remove the default Discover feed if you wanted. The algorithm is fully customizable to fit what you want to see on your feed and will continually develop to your interests.

https://bsky.social/about/blog/7-27-2023-custom-feeds (Bluesky)

https://arstechnica.com/tech-policy/2024/02/bluesky-opens-to-the-public-with-choose-your-own-algorithm-options/#gsc.tab=0 (Ars Technica)

https://fedica.com/blog/how-does-bluesky-work/ (Fedica)