This article is mostly true, but its evidence is poorly linked and slightly sensationalized. The central claim that companies like Nike, Coach, and Gap are damaging the Amazon rainforest through their leather supply chains is supported by the evidence found by nonprofits, Stand.earth and Slow Factory, which did in fact analyze customs data to trace the leather supply chains back to Brazilian cattle ranchers, but the hyperlinks in the article lead to a google doc and a dead link. While the article’s claim certainly holds merits, the way it is framed oversimplifies the complexities within the leather trade with Stand Earth even admitting that,
“Each individual connection is not absolute proof that any one brand uses deforestation leather, it demonstrates that many brands are at very high risk of driving the destruction of the Amazon rainforest,” (Stand.Earth, slide 29).
This important detail was glossed over in the article, making it feel like these companies owned the Brazilian cattle ranches that were contributing to deforestation. There was little mention of the fact that 99% of the worlds leather comes from animals raised for meat. Overall it is certainly important to raise awareness about the lack of responsibility taken by companies like Nike, but not at the cost of misrepresenting data.