The trend of people singing along during screenings of the Wicked movie gained attention by social media after a Target commercial featuring Cynthia Erivo saying “That’s my line” followed by a Riff in November. The commercial made social media users create memes and parody videos, imitating the theatrical experience of the musical. This humor trend created discussions about the audience behavior, with most fans embracing the singing atmosphere as part of the fun, while others criticized it as disruptive to the those who want to enjoy the movie. The statement from Erivo is True, as seen in the interview at Thursday’s Macy’s Thanksgiving Day Parade broadcast on NBC.
