LeBron being the GOAT is a strong argument. His longevity, versatility, and consistency are unmatched in NBA history. He’s excelled for over two decades, evolving his game to dominate in different eras, and becoming the all-time leading scorer while also ranking in the top 10 for assists and rebounds. His 10 Finals appearances and ability to carry multiple teams deep into the playoffs highlight his sustained greatness.
That said, the GOAT debate also depends on what you value most in a player. If championships and perfection in the biggest moments are the criteria, Michael Jordan's 6-0 Finals record and 10 scoring titles might hold more weight for some.
Ultimately, LeBron's case is undeniable for his all-around greatness and longevity, and it's fair to say he's at least one of the GOATs, but the article you reference does favor Jordan in a lot of aspects, leading this claim to be very much subjective.