I would like to add to your point that, while yes, CEOs most certainly impact the image of their product, Elon Musk's recent actions reflect a very different person than he was when he created Tesla. So while his views and words absolutely influence the publicity of Tesla, his current state is so far from what his intentions were during the original idea. With that said, I separate the ideals of the Tesla company from the man himself. Unfortunately for the company, the money and support of the tech goes to Musk regardless, and as a result, it negatively effects the popularity of the cars in the view of the public.