Question

Meta will soon use your conversations with its AI chatbot to sell you stuff

Answer 1

Meta will be utilizing data taken from its AI interface to create a more personalized experience. The About Facebook website outlines how the data will be used. “ For example, if you chat with Meta AI about hiking, we may learn that you’re interested in hiking — just as we would if you posted a reel about hiking or liked a hiking-related Page. As a result, you might start seeing recommendations for hiking groups, posts from friends about trails, or ads for hiking boots.” Source: https://about.fb.com/news/2025/10/improving-your-recommendations-apps-ai-meta/  Fortune discusses more about the feature, even making predictions about Metas next steps. The article seems to express discomfort over consumer privacy. https://fortune.com/2025/10/02/meta-ai-chatbot-update-exploits-privacy-monetize-chat-data-facebook-instagram-messenger-ray-ban-display-glasses/ Meta is interested in easing consumers into their new features that involve the controversial use of AI and giving advertisers personal information. There is a bias toward AI technology and profit optimization. The Fortune article title seeks to shock readers and indicates that there is controversy over increasingly intrusive technology, this is further reinforced by the articles skeptical tone regarding this new feature. There might be the impulse to over exaggerate to draw in a larger audience. 

 

Comments

You state that there is bias towards AI technology and profit optimization. Is there any impact that would make on the statement given by Meta, or is that solely their motivation for this change?

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Nice job on showing that the two sources have disparate tones and uses—Meta's site is cheerful, while Fortune is negative. I like how you pointed out that Fortune might be sensationalizing in order to get attention. You could further add that Meta's example is not bad, but it raises questions about how much personal information individuals are willing to release, especially when it's released to target ads.

Answer 2

I think that the article is true.

First of all, the company which published it can be reliable and the write also exists. 

And I found some other sources. The article of Forbes also mentioned that Meta would collect interactions with its AI tool to provide user’s preference on social medias. However, users can choose how Meta use their information with AI tool. In addition, users in some countries such as UK, EU and South Korean will be excluded in this update because of the protection of their privacy. (computing also mentioned)

Additionally, Fortune said that Meta would make your chats with its AI assistant part of its advertising machine.

According to these articles, the update will begin in December 16, and Meta noticed it to users yesterday in October 7.

The former article said that collecting the privacy information would be up to users. On the other hand, the latter had a bias that the update of Meta would be dangerous. In my opinion, more people should have a sense of crisis toward both of the social media and AI, so the letter didn’t exaggerate.

Comments

I can appreciate this answer because even though you do support the claim that it is true you mention that users will actually be able to have option to opt out of those personalized AI chat bots or not. You also mentioned that some countries won't take part in this. I think it is important to highlight the other side of a claim sometimes in the sense of; the way the claim was presented it almost seemed as if social media users have to deal with yet another obstacle of consumerism and another angle attacking them. In reality your user interface will come with the option to be tailored like that or not.

Answer 3

Meta is going to start utilizing what people chat about with artificial intelligence chatbot to personalize ads. 

Speaking of the good aspects of the CNN article, the author highlights the use of conversational data related to sensitive topics such as religion, personal relationships, and financial situations. She notes, “To be clear, Meta still allows ads related to these topics; it just doesn’t target users based on their perceived interest in them.” This makes the article more fact-based and credible. In addition, I think the headline of the article correctly conveys the main claim and the author, Clare Duffy, should be considered as real and legitimate because she is a tech reporter for CNN Business and host of the CNN podcast “Terms of Service with Clare Duffy.” Her reporting has won awards from the Society of Professional Journalists and the Newswomen’s Club of New York. 

The article is largely based on Meta’s original statement. One of them says: "Many people expect their interactions to make what they see more relevant. Soon, interactions with AIs will be another signal we use to improve people's experience."https://about.fb.com/news/2025/10/improving-your-recommendations-apps-ai-meta/ However, when examining Meta’s statement closely, there is no evidence supporting the claim “many people expect their interactions to make what they see relevant.” This creates room for the author to critically engage with Meta’s framing rather than simply quoting it.

There are several articles written by ZDNET, CNMC, msn, covering this topic (https://www.zdnet.com/article/meta-gives-advertisers-new-ai-personalization-tools-while-using-your-chats-to-target-content/

https://www.cnbc.com/2025/10/01/meta-facebook-instagram-ads-ai-chat.html?msockid=32836fc27cff611c34cd7d297d8760b5

https://www.msn.com/en-us/money/other/meta-will-begin-using-ai-chatbot-conversations-to-target-ads/ar-AA1NFvxz?ocid=BingNewsSerp) and they mention that users are not allowed to opt-out of having their chats used for personalization, but the CNN article doesn’t clearly state this.

Comments

This is really good work! Not only did you deep dive into the article provided from the claim, but the amount of other sites you included in your own response is great. I also appreciate that you kept your response very factual, and didn't let personal bias take over your fact-check.

Answer 4

The claim is mostly true, though it is slightly overstated in wording. Meta is planning to use user interactions with its AI as another input signal in it advertising and content recommendation systems starting in December 2025. 

Meta to use AI chats to personalize content and ads from December | Reuters

The use is not unlimited. Meta states it will exclude "sensitive topics" from ad targeting

Improving Your Recommendations on Our Apps With AI at Meta

Only future conversations, those on or after December 16th, 2025, will be used. Anything beforehand won't. 

So, the claim "to sell your stuff" is a shorthand for "to use your conversation data as input in targeting ads or recommending products, which is broadly consistent with Meta's announced plan. It's not quite immediate or quick in full, and with boundaries. 

Comments

I think it would be important to mention the bias that a source such as Meta will have on a topic such as this. In order to upkeep a good view in the public eye we can reasonably assume that they would not disclose everything in full. CNN seems to have done a decent job covering this topic and I think that it is not very exaggerated.