Meta, the company that owns Instagram, is starting to roll out an AI tool that lets creative and professional users develop their own chatbots to respond to direct messages. These chatbots can answer common queries from followers in the creator's voice and style thanks to "AI Studio." This feature is aimed to help businesses and public figures handle a lot of messages while still keeping their audiences interested.
Recent news and Meta say that creators can monitor and join discussions at any moment. The chatbot pauses when the person responds and starts again later if necessary. Not everyone can use this function now, but it's a huge step toward making interactions on social media more automatic. The claim is mostly true: Instagram has let some people utilize AI chatbots to reply to DMs for them.
