Instagram is using AI

Question

Instagram is allowing their users to create their own AI-powered chatbots and put them in their profiles. They're doing this to attempt at further make a push towards their company's AI software into it's most popular consumer products. The feature they're using is called AI studio, which lets the creators with professional, verified accounts make custom AI chatbots that can impersonate as their themself and answer simple, common responses sent from their followers or fans. These inclusive users also have the choice of deciding what kind of questions that they want them to answer, and which topics/questions they want them to avoid. (Time magazine) This article explain Meta’s official launch of AI Studio, its functionalities, and rollout timeline. Clips or transcripts from Zuckerberg’s talk show Meta’s focus on integrating AI into its platforms. (TIME ) . Their bias's for the claim are from corporate self-promotion. That Meta has a strong incentive to present AI Studio positively and downplay potential risks or shortcomings. Meta’s official announcements confirm the launch of AI Studio. Multiple news outlets report the same information, citing Meta directly Meta’s ongoing deployment of its AI chatbot across Instagram, WhatsApp, and Facebook supports the claim that the company is scaling AI features.

Answer 1

This is true; Instagram does use AI. On Instagram's Help Center Page, it states, "Artificial intelligence (AI) technology is central to our content review process." They use AI to review which content is allowed to be put out and what content cannot be posted. Instagram also uses AI features that can be seen and used on your own account, such as direct messaging with an AI character. Meta also claims that Instagram uses AI to determine and personalize your Explore page, a page featuring suggested content tailored to each individual. In conclusion, Instagram utilizes AI in various ways and may continue to develop AI features.

Answer 2

The claim that “Instagram is using AI” has been proven true by multiple trustworthy sites. Instagram is known to use META which is an artificial intelligence assistant. The AI Tools help recommend content to users, and can also make decisions about the content that is posted. Essentially “AI teams start by building machine learning models that can do things like recognize what’s in a photo or analyze the text of a post. For example, AI models may be built to learn whether a piece of content contains nudity or graphic content. Those models may then determine whether to take action on the content, such as removing it from the platform or reducing its distribution,” (Instagram). 

The platform depends on AI technology for all its operations which determine how users experience Instagram. The platform maintains safety through AI content moderation which examines all user-generated content including posts and captions and messages. The platform uses AI to determine user feed content and to recommend Explore page posts and to deliver targeted advertisements through interest and behavioral data. The AI system at Instagram performs three main functions which include content classification and trend recommendation and visual effect and filter generation from images and videos. The system provides users with convenient features and creative tools but users need to manage privacy risks and data management issues and deal with problems from algorithmic decision-making. The platform operates through AI technology which improves AR features and creates enhanced content filtering and personalized recommendation tools (Chiapanni).

A main thing that Instagram uses AI for is also target advertising. This is beneficial to the platform, and also its users because “by assessing the search preferences and engagement insights from its users, Instagram can sell advertising to companies who want to reach that particular customer profile and who might be most interested in receiving a particular marketing message. Since Facebook with 1.8 billion users owns Instagram they have a powerful network of analytics information to help target advertising based on what people like, who they follow and interact with and what they save,” (Marr). Just because Instagram uses AI doesn’t necessarily mean it's a negative. The platform operates through AI technology which does not have built in dangers but its results depend on user application methods and their ability to manage it.

References: 

https://help.instagram.com/423837189385631 

https://bernardmarr.com/the-amazing-ways-instagram-uses-big-data-and-artificial-intelligence/ 

https://www.ki-company.ai/en/blog-beitraege/instagram-ai-how-much-ai-is-in-instagram

Answer 3

This statement is true. Instagram uses AI systems to decide what contents appears, informed by the choices people make so that they experience something unique and personalized to them. They also use AI to help make decisions about content, for example it can recognize what's in a photo or analyze the text of a post. The AI may then determine whether to take action on the content, such as removing it from the platform or reducing its distribution. Instagram has actually been using AI since 2010, their AI-powered image filters laid the ground work for more sophisticated AI applications in the future. There is now a chat with AI option in the search bar. This provides a more dynamic and intuitive experience than standard keyword-based searches. 

https://help.instagram.com/423837189385631 

https://aimmediahouse.com/market-industry/instagram-and-ai-is-it-a-good-mix