The story presented in the headline is true. The claim is that Elon Musk and one of his companies, Tesla, used an AI generated image closely resembling a shot from the film Blade Runner 2049 during an event marketing new Tesla products, alongside Musk making a direct reference to the film franchise. Other news outlets have released this story, alongside one of the details being that Tesla, Musk, and the film's distributor (Warner Brothers Discovery) reached out to Alcon Entertainment, one of the production companies behind the 2017 film prior to the event to use official imagery, to which Alcon declined. Since, Alcon have filed a lawsuit against Musk and Tesla, viewable on Courtlistener.com.