This claim is not true, but rather a comment on standing up for Puerto Rican culture and origin. He does show some form of support, but not straight up endorse.
The source linked is a credible source, NBC. It's been the oldest and most established broadcasting network since 1925 (Briticanna 2024). They are committed to reporting “compelling, diverse and visually engaging stories” (NBC 2024).
However, the original source that they are referring to in the article is a compelling instagram video displaying Bad Bunny’s proud support for his Puerto Rican culture posted on Instagram. He describes the cultural and historical journey of Puerto Rico and highlights the country’s successes like the first latina woman to win an olympic gold medal in Tennis, Monica Puig.
Within the post, he doesn’t explicitly say that he’s supporting Kamala Harris, but rather reminding the public that Puerto Rican culture is rich, full of achievement, and resilient. He ends with a statement at the end showcasing this (has been translated from spanish to english): “We have been fighting since day one of our existence, we are the definition of heart and resilience. Here we are, here we are, and for those of you who forget who we are…rest assured, we proudly remind you.”
This could be a response rendered from Donald Trump’s rally from a comedian that made jokes about how Puerto Rico is a “floating island of garbage.” As the caption in the video read “garbage” referring to the comedian's comments.
But again, there is no active campaign sponsor from Kamala within the post.
According to Billboard, Bad Bunny has shown his support by reposting an instagram video of Kamala Harris on his story 4 times. Kamala could be seen trying to gain Puerto Rican’s support and reassuring them that the comedian's actions were not ok: “And this election is not just a choice between Donald Trump and me. It is a choice between two very different visions for our nation. One, his, focused on the past and on himself, and the other ours, that is focused on the future and on you. Puerto Rico is home to some of the most talented, innovative and ambitious people in our nation, and Puerto Ricans deserve a president who sees and invests in that strength.”
While Bad Bunny may be doing that, a representative of Bad Bunny told CNN that the reposting of the video was not a valid endorsement, but proof of support. They later say that his political focus has “always been on Puerto Rico.”
From what it looks like Bad Bunny is upset about the disturbing jokes made at Puerto Ricans and wanted to showcase how Peutro Ricans have more to offer than being labeled garage. Also, how it’s not acceptable to have these negative preconceived notions when one clearly doesn’t know anything about the culture itself. He stood up for his people and ignited social action to try to show others that Puerto Rico is a strong, diverse, and music-rich culture.
Sources
https://www.instagram.com/reel/DBtmbHquuhb/?igsh=ZHhuam5sdjV6eDBs
https://www.billboard.com/music/latin/bad-bunny-supports-kamala-harris-message-puerto-rican-voters-1235812442/
https://www.cnn.com/2024/10/27/politics/bad-bunny-kamala-harris-puerto-rico/index.html