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The NFL commissioner, Roger Goodell, claims that the criticism is "inevitable" and says that choosing an artist that appeases the millions who watch the Superbowl is bound to receive backlash (Press, Commissioner Roger Goodell: Bad Bunny's Super Bowl halftime show not being reconsidered 2025). He goes onto say that the NFL purposefully chose Bad Bunny for his worldwide popularity.
This backlash stems from Bad Bunny showing opposition to the ongoing Ice Raids in America (Taysom, Bad bunny refused to tour the US due to threat of ice raids 2025) and some Americans believing that Bad Bunny's opposition and his potential set being primarily in Spanish is not aligned with American values (Lopez, The right's reaction to Bad Bunny performing in Spanish at the Super Bowl is ugly -- but not new 2025).