The claim chosen talks about how if the TikTok ban were to last longer, how it could've potentially reshaped how we see the media today. People across the world have used tiktok as a tool, entertainment, and for job purposes. Slowly, it has become the top media app around the world, and many people use it to make money. It has been around since 2014, and it was purposefully made for a lip syncing app. In early January of this year, President Trump wanted to ban the app due to the government's concerns about how much data it was collecting from everyone's phones. “President-elect Donald Trump asked the Supreme Court to pause the potential TikTok ban from going into effect until his administration can pursue a “political resolution” to the issue,” (AP News). With this, is rose concern regarding how not having Tiktok could shape how media is laid out.
“If a TikTok ban were to occur, brands would need to adapt quickly,”(Pierpoint). Not only brands, but the entire advertising platform; the amount of money spent on the app advertising products, brands would have to relocate to other platforms, while also balancing their budgets. Influencers, also known as content creators, often use the app to make income, and a ban would break their connection. “Influencers would need to pivot to other platforms, which might not offer the same level of engagement or reach,” (Pierpoint). Brands would also be negatively impacted because it's one of the major platforms that they have community engagement, and young inspiring creators to influence the brand. From the TikTok ban, this has taught brands to not only rely on one platform app to support their company, and to always branch out to others. Apps like Rednote, Lemon8, Youtube shorts, and Instagram reels are all tools like brands use, but heavily rely on tiktok because of their popularity. Overall, if the TikTok ban were to continue, brands and influencers would have to quickly adapt, but to further prevent this, it's always encouraged to explore other advertising and job opportunities.
