This claim is titled, "Its better not to wash your face in the morning." This claim is linked to Vogue, which briefly explains the situation and how to fix it, although it's not entirely false, it can't be entirely true, it doesn't seem like all types of skin are targeted, how will skin type change potential products, do genetics come into play and so on. This short explanation is followed by a huge list of their products that are the "solution." I believe that this claim is neither false nor true because it can change per person, just a claim to make more sales and profit.