The claim that Zara released a campaign to mock Palestinian mothers is false. It is essentially a poorly timed campaign by Zara and is just insensitive to the current events going on in the world. Various news sources reported on the campaign and Zara’s statement following the backlash. The New York Times, Fox Business, Forbes, The Guardian and TIME all had stories on the campaign. They all reported on Zara’s statement which announced them pulling the campaign due to customer feedback and criticism. Zara’s statement can be found on their Instagram and says that the campaign was created in July and photographed in September, which was before the attack by Hamas. Zara said the campaign had “the sole purpose of showcasing craftmade garments in an artistic context” (Zara). The full statement can be found here. This is also not the first time Zara has faced some criticism around the Israeli-Palestinian conflict. The TIME reported that in 2022, “a franchise owner of Zara stores in Israel hosted a campaign event for the right wing Israeli politician Itmar Ben-Gvir in his home” (TIME). Additionally, in 2021, Zara’s head designer, Vanessa Perilman, sent a heated DM message to a Palestinian model, Qaher Harhash. So, the company does not have the best track record when it comes to the Israeli-Palestinian conflict but this claim is still false and simply a misunderstanding.
The account who posted this claim is @missfalasteenia, whose page is dedicated to pro-Palestine content. They repost a lot of images/videos as well as their own posts supporting Palestine and urging the stop of the attack on Gaza. They have 83.4k followers. There is no way to tell who this person is and their expertise or credibility on the topic. They obviously are trying to promote pro-Palestine content and expose people to what is going on. But they may be misleading people on the true facts of certain posts, like this one about Zara’s campaign.
Zara’s Instagram Post: https://www.instagram.com/p/C0vxGLVu9Vt/