In 2011, a Brazilian blog called Avril Está Morta, which translates to "Avril Is Dead" claimed that Avril Lavigne had died and was replaced by a shockingly similar-looking girl named Melissa Vandella. This blog claimed this was true due to factors such as Avril’s style on red carpets being different after 2003, “Avril” writing Melissa on her hand, and a song lyric that eludes to Avril “slipping away” from her song “Nobody’s Home”. Fans believed that she was struggling at the beginning of her career due to the pressures of fame and wanted someone else to represent her in public. Some people claimed that she died by suicide while others claimed she died in a snowboarding accident.
https://www.forbes.com/sites/conormurray/2024/05/16/avril-lavigne-clone-conspiracy-explained-singer-laughs-off-false-rumor-heres-how-it-all-began/
Lavigne was photographed with her mother for mother’s day and has appeared on podcasts to comment on the rumors. Fans of the rumors in the comments say things like “Hi Melissa” or “That sounds like something Melissa would say”.
This rumor is very similar to a rumor created in the 60s that claims Paul McCartney died in a car crash in 1966. The reasonings are very similar, as some fans believed John Lennon sang the lyric “I buried Paul” instead of “cranberry sauce” in the song Strawberry Fields Forever.
Other similar theories involve the Illuminati’s efforts to brainwash society by using clones to see how susceptible the public is to theories and conspiracies. The main takeaway from this theory is how fans will go to many lengths to scrutinize a celebrities appearance to generate publicity for themselves.
BBC published this quote: “The blog was set up to "prove how easy it is to start a big internet conspiracy theory", according to BuzzFeed reporter Ryan Broderick whose reporting on the blog in 2015 accidentally spread the rumour.”
While visiting BuzzFeed Brazil in San Paulo, Broderick says “And chances are, most Americans probably haven't heard about it until recently. The BuzzFeed Brazil staff told me it was kind of an inside joke.”